Collect leads during InCoDa

EasyGo - Go for more

EasyGo is a service package based on the latest developments in digital marketing technology. It is part of Easyfairs’ standard offering, but you can choose one of three packages that best suits your objectives.

Benefits for exhibitors

  • Easily follow up on leads after the event, thanks to the lead data you receive.
  • Decide what information you want to share with existing and potential customers.
  • The online profile and innovation gallery provide better online visibility prior to the trade show participation.

Benefits for visitors

  • Visitors can easily scan the stands of interest with their Smart Badge.
  • After the event, visitors receive all information from scanned exhibitors by e-mail.
  • Even if there was no face-to-face meeting, it is possible to exchange data.

EasyGo

How does the Smart Badge for exhibitors work?

Which package do you choose?

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GOLEADS

Maximise lead generation and deepen your customer relationships.

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GOPLUS

Maximised lead generation and improved
online visibility.

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GOPREMIUM

Maximum lead generation and maximum
visibility of your brand, both
online and at the event.

Year-round online visibility

With My Easyfairs you can easily manage your company profile and product offering for the online catalogue of the event you are participating in.

  • Create a company profile where you inform potential visitors about your offerings. By including your website and social media links, interested parties can easily contact you as well as through the contact form.
  • There is no limit to the amount of product information (text, image, video, links) you can publish.
  • Keep your profile up to date by regularly posting new content, such as product updates and press releases. These are also published on the event news page.
  • Attract top industry talent by posting relevant job opportunities in your profile.

Position your company as an innovator! Submit your innovative product for the Innovation Gallery (subject to approval by the ‘Innovation reviewer’).

We make it very easy for you to invite (potential) contacts with your personalised registration link, through your chosen digital channels (email, website, social media, email signature or personal registration code). If you need help with this, feel free to get in touch! You can easily download a list of the (potential) visitors who used your link to pre-register. For example, you can contact them prior to the event and invite them again personally to your booth or use this information for follow-up after the event. Save time by using the professional marketing materials available to promote your participation, such as banners, logos and digital invitations. In addition, deliver your contact list to us so that we can invite your contacts for you through a (hard copy) personal invitation.

Effortlessly share information about your products and services via a wireless reader at your booth. The Smart Badge technology allows you to reach even visitors with whom you could not interact during the event. By scanning your reader with their Smart Badge, visitors receive all information from your online company profile via email after their visit. They even get suggestions of exhibitors they may have missed, based on an AI-driven analysis of their profile and interests.

1 Innovation + 1 Smart Badge reader

Year-round online visibility

With My Easyfairs you can easily manage your company profile and product offering for the online catalogue of the event you are participating in.

  • Create a company profile where you inform potential visitors about your offerings. By including your website and social media links, interested parties can easily contact you as well as through the contact form.
  • There is no limit to the amount of product information (text, image, video, links) you can publish.
  • Keep your profile up to date by regularly posting new content, such as product updates and press releases. These are also published on the event news page.
  • Attract top industry talent by posting relevant job opportunities in your profile.

Position your company as an innovator! Submit your innovative product(s) for the Innovation Gallery (subject to approval by the ‘Innovation reviewer’).

We make it very easy for you to invite (potential) contacts with your personalised registration link, through your chosen digital channels (email, website, social media, email signature or personal registration code). If you need help with this, feel free to get in touch! You can easily download a list of the (potential) visitors who used your link to pre-register. For example, you can contact them prior to the event and invite them again personally to your booth or use this information for follow-up after the event. Save time by using the professional marketing materials available to promote your participation, such as banners, logos and digital invitations. In addition, deliver your contact list to us so we can invite your contacts for you through a (hard copy) personal invitation.

Effortlessly share information about your products and services via a wireless reader at your booth. The Smart Badge technology allows you to reach even visitors with whom you could not interact during the event. By scanning your reader with their Smart Badge, visitors receive all information from your online company profile via email after their visit. They even get suggestions of exhibitors they may have missed, based on an AI-driven analysis of their profile and interests.

2 Innovations + 2 Smart Badge readers

Year-round online visibility

With My Easyfairs you can easily manage your company profile and product offering for the online catalogue of the event you are participating in.

  • Create a company profile where you inform potential visitors about your offerings. By including your website and social media links, interested parties can easily contact you as well as the contact form.
  • There is no limit to the amount of product information (text, image, video, links) you can publish.
  • Keep your profile up to date by regularly posting new content, such as product updates and press releases. These are also published on the event news page.
  • Attract top industry talent by posting relevant job opportunities in your profile.

Position your company as an innovator! Submit your innovative product(s) for the Innovation Gallery (subject to approval by the ‘Innovation reviewer’).

We make it very easy for you to invite (potential) contacts with your personalised registration link, through your chosen digital channels (email, website, social media, email signature or personal registration code). If you need help with this, feel free to get in touch! You can easily download a list of the (potential) visitors who used your link to pre-register. For example, you can contact them prior to the event and invite them again personally to your booth or use this information for follow-up after the event. Save time by using the professional marketing materials available to promote your participation, such as banners, logos and digital invitations. In addition, deliver your contact list to us so that we can invite your contacts for you through a (hard copy) personal invitation.

Effortlessly share information about your products and services via a wireless reader at your booth. The Smart Badge technology allows you to reach even visitors with whom you could not interact during the event. By scanning your reader with their Smart Badge, visitors receive all information from your online company profile via email after their visit. They even get suggestions of exhibitors they may have missed, based on an AI-driven analysis of their profile and interests.

2 Innovations + 3 Smart Badge readers

Boost your leads

Get a list of all visitors who have shown interest in your business by scanning their Smart Badge at your reader. A great way to connect and convert prospects into customers!

With the Visit Connect web app, you can easily scan your visitors’ badges. This allows you to record visitor data in a simple way. You can add notes, for example to categorise very interesting leads. Follow-up after the event has never been easier. There is no limit to the number of team members who can use the app.

Find out when visitors you invited arrive at the event: receive a text message when the visitor enters the event. That way, you can be sure to meet your important prospects and customers during the event – they will surely appreciate it!

AVAILABLE SOON: Are new leads important to you? Do you want to collect information about potential or existing customers you meet at the trade fair? We offer you these possibilities! Via our event app, you can get in touch with existing and potential customers before, during and after the event.

Pre-event: Via our app, you can get in touch with potential customers even before the event, using AI-driven recommendations. A huge added value for your participation, as it allows you to start a conversation early and schedule appointments during the fair. By using this opportunity to get in touch with people and companies that are most important to your business, you will benefit from increased visitor numbers at your stand.

Unlimited number of Visit Connect licenses

Boost your leads

Get a list of all visitors who have shown interest in your business by scanning their Smart Badge at your reader. A great way to connect and convert prospects into customers!

With the Visit Connect web app, you can easily scan your visitors’ badges. This allows you to record visitor data in a simple way. You can add notes, for example to categorise very interesting leads. Follow-up after the event has never been easier. There is no limit to the number of team members who can use the app.

Find out when visitors you invited arrive at the event: receive a text message when the visitor enters the event. That way, you can be sure to meet your important prospects and customers during the event – they will surely appreciate it!

AVAILABLE SOON: Are new leads important to you? Do you want to collect information about potential or existing customers you meet at the trade fair? We offer you these possibilities! Via our event app, you can get in touch with existing and potential customers before, during and after the event.

Pre-event: Via our app, you can get in touch with potential customers even before the event, using AI-driven recommendations. A huge added value for your participation, as it allows you to start a conversation early and schedule appointments during the fair. By using this opportunity to get in touch with people and companies that are most important to your business, you will benefit from increased visitor numbers at your stand.

Unlimited number of Visit Connect licenses

Boost your leads

Get a list of all visitors who have shown interest in your business by scanning their Smart Badge at your reader. A great way to connect and convert prospects into customers!

With the Visit Connect web app, you can easily scan your visitors’ badges. This allows you to record visitor data in a simple way. You can add notes, for example to categorise very interesting leads. Follow-up after the event has never been easier. There is no limit to the number of team members who can use the app.

Find out when visitors you invited arrive at the event: receive a text message when the visitor enters the event. That way, you can be sure to meet your important prospects and customers during the event – they will surely appreciate it!

AVAILABLE SOON: Are new leads important to you? Do you want to collect information about potential or existing customers you meet at the trade fair? We offer you these possibilities! Via our event app, you can get in touch with existing and potential customers before, during and after the event.

Pre-event: Via our app, you can get in touch with potential customers even before the event, using AI-driven recommendations. A huge added value for your participation, as it allows you to start a conversation early and schedule appointments during the fair. By using this opportunity to get in touch with people and companies that are most important to your business, you will benefit from increased visitor numbers at your stand.

Unlimited number of Visit Connect licenses

Additional online visibility

Get additional online visibility for your brand in an unmissable location. Your logo will be displayed in the exhibitor list of the online catalogue.

You get the option of posting a video instead of a static image at the top of your online business profile.

Additional online and offline visibility

Get additional online visibility for your brand in an unmissable location. Your logo will be displayed in the exhibitor list of the online catalogue.

You get the option of posting a video instead of a static image at the top of your online business profile.

Your company will be more prominently displayed in the online catalogue’s exhibitor list.

Your logo is visible during various steps a visitor goes through to register a ticket. For example, your logo appears in the registration portal, in the confirmation email and on the admission ticket. This exclusive option is available to a limited number of exhibitors.

Be seen where it matters! Your logo or ad is visible on displays in high-traffic areas during the event.

Do you have questions or want more information about EasyGo?

Patricia Baum

Account Manager
+31 (0)183 – 680 612
Patricia.Baum@easyfairs.com

Celine Brender à Brandis

Account Manager
+31 (0)6 31 98 80 35
Celine.BrenderaBrandis@easyfairs.com

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